Privacy policy

Last updated November 9, 2026

A+ Cichlids operates apluscichlids.com. This policy explains what we collect when you browse, order, sign in, apply for wholesale access or contact us.

Information we collect

When you place an order, we receive your name, contact details, billing and delivery addresses, items ordered, payment status and order history. Shopify and our payment providers process your payment details. When you create or use an account, we receive information needed to identify your account and display your orders.

If you email, text or submit a form, we receive your contact details, message and any photos you choose to send. A wholesale application can include your business name, address, sales channels, resale or licensing information, products of interest and expected order volume. An email signup records your email address and preferences.

Our storefront and service providers use cookies and similar technologies to operate the cart, remember preferences, secure checkout and troubleshoot problems. Depending on your settings and consent, analytics may record your browser, device, IP address, pages viewed and interactions with our store. You can change your browser’s cookie settings and use any privacy choices offered on the storefront. Blocking essential cookies may affect checkout.

Use and disclosure

We use this information to fulfill and track orders, process payments and returns, answer questions, review wholesale applications, keep the store secure and meet recordkeeping obligations. We send marketing or reorder emails only with your consent. Use the unsubscribe link in a marketing email or contact us to withdraw consent. We may still send messages needed to service an order.

We share the information needed for these purposes with Shopify, payment processors, shipping carriers and providers that help us deliver email or customer support. We may disclose information when required by law or to protect against fraud. We do not sell personal information. Shopify explains its own handling of consumer information in its consumer privacy policy.

Retention and your choices

We keep order records as needed for fulfillment, accounting, taxes and disputes. We keep support and application records for as long as needed to respond or administer an account. We retain enough preference information to honor unsubscribe requests. We delete or de-identify information when we no longer need it, subject to legal requirements.

Depending on where you live, you may be entitled to access, correct, delete or receive a copy of your information, or to object to or limit certain uses. Send your request to the address below. We may ask for enough information to verify your identity before responding. Please do not send payment card details.

Children and policy updates

Our store is intended for adults. We do not knowingly collect personal information from children under 13. A parent or guardian who believes a child submitted information can contact us to request its removal. If our practices change, we will update this page and its date.

A+ Cichlids
Email: support@apluscichlids.com
Text: (863) 320-0938